Launched in 2009, Australian company KeepCup has revolutionised the way consumers drink their takeaway espresso by introducing the world’s first barista-standard reusable cup, designed for drinking pleasure. KeepCups have diverted an estimated eight billion disposables from landfill every year.
KeepCup is a founding BCorporation member and a member for 1% for the planet, donating at least 1% of global revenue to environmental causes.
KeepCup manufacture locally, work closely with supply chain to increase positive impact and practise circular design focusing on reduced consumption, reuse and repair, and is committed to becoming carbon neutral by 2025. KeepCup came on board as the first sponsor of the Australian Circular Economy Hub to ensure reuse is considered first in the circular economy.
Learn more about KeepCup’s journey here.
KeepCup’s Co-Founder and Managing Director, Abigail Forsyth, talks with Planet Ark’s CEO, Paul Klymenko about the importance of reuse in the circular economy and why KeepCup came on board as a sponsor of the Australian Circular Economy Hub.